Our new advertising campaign is currently a series of print ads with the same message to promote the single idea of preserving life’s most precious moments with professional photography. My golden retriever and myself are placed into various inviting beach locations. This advertising campaign will be rotated within a couple of upscale magazines published monthly targetted directly to it’s consumers. We created a modern, simple approach to be used in multiple online social and print media channels.
Daytona Beach Photography is the critical ingredient to ensure our advertising theme sets the appropriate tone with coastal area landscapes. The various perspectives are the backdrop for these rotating ads and other forms of print and online social communications. This campaign theme helps reinforce the target message which is this: I recognize that by combining my local knowledge along with efficient and creative photographic craftsmanship, I can capture important moments in time for my clients. Majestic Memories campaign theme was created with the intention of presenting a clean, tranquil, upscale appearance with an artistic eye that will compete effectively in our marketplace.
Advertising campaigns for Tony Giese Photography were developed to achieve a particular set of goals. Primarily, the clean no-clutter look seeks to accomplish the main goal which is that we are a local friendly Daytona Beach photographer as well as introducing my name, again, to a new generation of area residents. Brand awareness and the perception of our easy-going style will come-through even with the shortest of looks. You can compare these ads to billboards in that regard. We have five unique ads created in this advertising campaign to promote reinforcement of our simple theme.
We began constructing our ad campaign while considering aspects of a Florida target market/ Daytona Beach target consumer. Our target customer is a person or family who are most likely to need professional photography services. Our consumer can be categorized by someone who wants hold onto their memories through the art of professional photography. Obviously, these individuals often have additional interests such as a business, job, or relatives which lead to active referrals in addition to initial contact.
As a Daytona Beach Professional photographer, I have seen the bonds between family and also between people and their pets. In this case, the bond between a man and his dog is unbreakably strong. Even more so with his thirteen year old golden retriever, Jenna, he watched grow from a puppy and is now reaching those golden years.
Tony enjoying a sunrise with his 13 year old golden retriever.
Hold onto your memories through the art of professional photography––and keep them nearby, visible for a lifetime.
Call a photographer who understands your vision and cares about your dreams…